About

As an international business analyst and advisor, my magnificant obsession is to help organizations apply unconventional strategies to achieve extraordinary results.

This resulted in identifying and capturing significant growth opportunities for my previous employers DSM and Mitsubishi Chemical Group. As founder and managing partner of 10 ops – the opportunity company, I am thrilled to work with clients that are willing to challenge the status-quo, to do things differently to achieve extraordinary results.

My expertise is modeling complexity and the ability to extract valuable insights to generate new business.

For me, modeling complexity is like unwrapping a gift. It is simply exciting to discover what is inside. ‘If you can’t model it, you don’t understand it. If you don’t understand it, you can’t solve it.’

I am trained as a chemical engineer (MSc), a process and product development engineer (PDEng) and as a Lean SixSigma BlackBelt with over 20 years of corporate experience at the frontline of global business, innovation and strategy development. I had the pleasure of working with large multinationals, leading projects with consultancy firms such as McKinsey and working with a variety of startups and scaleups to create new business opportunities.

As a trusted business analyst, I know how to deliver an objective analysis with valuable insights. As a pragmatist, I have extensive experience in capturing that value and leading change.

To maximize the impact for a business, scaling of unconventional strategies is of the essence. Typically, these implementations come with natural resistance. Change is often interpreted by our brains as a threat and hormones are released for fear, fight our flight resulting in organizational resistane towards change. To successfully implement unconventional strategies, besides showing quantified benefits, it is important to:

1. Emphasize the dissatisfaction of the status quo
2. Vizualize a positive future
3. Show practical steps forward

Understanding transformation comes naturally for a person that is born and raised in my home region, Oostelijke Mijnstreek in the Netherlands. The wealth of the back gold (coal) disappeared rapidly in the 60’s and 70’s when cheaper and more sustainable sources of energy gained traction. Without a proper social plan, a complete region had to reinvent itself overnight and tumbled, after closure of the mines, from the top 25 richest areas to the bottom 10%. Decades later, the effects are still felt. It is my wish that somehow my endeavour supports our region and that its perseverance gets rewarded.